Hi, I’m Lisa, the creator behind the brand.

I’m a Creative Director, graphic designer, and photographer based in Atlanta with a passion for creating thoughtful work that tells meaningful stories.

For more than 20 years, I’ve partnered with brands of all sizes to craft digital experiences, marketing campaigns, and creative solutions that connect with people. Whether I’m designing a website, building a brand, or capturing a fleeting moment through my camera lens, I’m driven by curiosity, collaboration, and the belief that great design is both beautiful and purposeful.

Craft and Whimsy is a reflection of everything I love about the creative process. Craft represents intentional design, attention to detail, and a commitment to doing things well. Whimsy is the spark of curiosity, imagination, and delight that gives every project its personality.

When I’m not designing, you’ll usually find me exploring a new city, chasing beautiful light with my camera, or searching for inspiration in the little details that often go unnoticed.

Thanks for stopping by. I hope you enjoy exploring my work, and if you have an idea you’d like to bring to life, I’d love to hear from you.